4. How to Nurture Your SOI (+ Free Templates! I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! By adding a signup link to your email signature, you can easily expand your list even when sending emails for other purposes. Let them know that this is good news for them as well as for you. Letter To Sphere of Influence.pdf - Letter To Sphere of Employer's Name Employer's Position Business Or Company Name 1234 Jones Avenue San Francisco, CA 94120. You didnt think we were going to let you off the hook, did you? Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. Real estate is a game of touches You want to find ways to "touch" your SOI members without annoying them. I like to use Mailbox Power for sending birthday and anniversary gifts to my sphere of influence. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. That said, the fact of the matter is that our SOI is where its at. Take a few minutes to really get to know them. A good CRM must have an IDX feed to your local MLS. When it comes down to it, an SOI is just a group of people you know personally. and Pensacola Beach real estate Check out our full post on prospecting on Facebook! In that survey, they have always shown between 78 and 82 percent of all people that purchase a residential home use an agent that they know or that someone they know referred to them. Youll be shocked at the response. Hey would you do me a favor, Aaron? I stay in touch with my people, past present and to come, with a monthly . But asking for it can feel pretty daunting. See if there is anyone who should be receiving marketing pieces as a part of your tip of a marketing plan. There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. He even asks for permission to follow up (Cool if I follow back up in a week?). Ive helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. Recent clients and professional connections are always a great place to start.. In 2012 he shifted his focus to work exclusively with real estate agents, helping them dominate listings in geographic farming, past clients, and commercial properties. Once you're under Audiences, you can edit "Audience Details" to suit your preferences, narrowing items such as age, location, and even interests. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. Instead, by focusing on building great relationships friends not funnels they became Baltimores leading real estate team. You arent a clone. But by any name, Listing E-Alerts are a powerful tool. You may have several lists of contacts lying around maybe you have an email newsletter list, a contact list in your phone, and your CRM database. In this article, we are going to discuss how you can: Take a look at the strategies below, and learn more about how you can use them to improve your own real estate sphere of influence. You at least need to take the time and make real estate letters personal. Own it! Letter To Sphere of Influence Draft: Good news! This field is for validation purposes and should be left unchanged. This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! Truth is, most agents are terrified to start working their spheres of influence (SOIs). After youve sent a few value-packed emails, drop in and ask for that referral. Together, we can make this year your best yet! We scoured the depths of YouTube to find the non-sleaziest referral scripts out there, and it was rough. The "YAY-ME" Letter to Your Sphere of Influence Friends and acquaintances from any social groups such as Neighborhood Association, Rotary, PTA, etc. Is there anything I can do for you?. 1K views, 18 likes, 5 loves, 3 comments, 0 shares, Facebook Watch Videos from Krista Mashore Coaching: Every Friday I answer questions that YOU ask! When making your choice, youll want to consider the market you are in and the level of training you desire. If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. And once you start seeing where the bulk of the referral business is coming from, you can earmark the members of your SOI who are the best at sending you business, and set these contacts up on a priority list. 240-408-4002 contact@homeactions.net When they got the postcard, they called me. It wont be like that for long. Well done ! Today we are going to talk about a tool that is one of the best ways of growing your SOI database by bringing people you dont know into your SOI, and also one of the best tools for organically contacting your SOI. 7 Tips for Building Your Sphere of Influence in Real Estate - The Close Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Social Media for Real Estate Agents: Building Your SOI, Facebook for Realtors: Friends Lists and the 10-10-5 Plan. You might be surprised to find out that For Sale By Owners (FSBOs) are a great source of leads that you can use to grow your real estate business. Instead, you should spend your time visiting with several people in a one-on-one manner. Its time to look inward to your database. Now that you know you DO have a sphere of influence, lets take a look at whos in it. You Are Truly "Above The Crowd!". It is such a surprise when someone takes the time to send a note that is personal. Home buyers have a MAJOR hand to play right now but unfortunately they dont always get the deal they deserve. It is also important for you to diversify your outlets. Unlike Twitter, Pinterest will keep driving traffic to your website. Sample Newsletters | HomeActions Instead, go ahead and send her a quick message sharing a recent win, funny story, or revelation about the market. That is why it is important for you to pay close attention to your sphere of influence real estate agent. Contrary to popular belief, you do not need to burn your relationships, use robotic scripts, or contact people a magic number of 33 times to score referral business and grow your SOI. When you decide on a CRM, make sure it has the customizable Listing E-Alert capability. How to Create a Real Estate Sphere of Influence List As mentioned, these guys went from $0-$90 million in just 4 years and it all started with a simple plan for working their SOI. Pro Tip for Facebook: Create a separate SOI list for your Facebook friends who are extra active in the community and set your notifications so you can engage with them frequently. (And, Ill give you the real estate email templates, too.). In real estate, you have to develop a strong relationship with the buyer or seller. A few days ago I followed a search link and saw some advice that I thought was terrible. Wish I could use it but after 25 years it would look odd! If you would like to submit a question just visit. I am reaching out to let you know that I have started a new career in real estate and I need your help to get my business rolling. Be clear that you have no agenda. 5 ways real estate agents can build their sphere of influence with social media | Paradym A real estate agent's sphere of influence is one of their most important assets. Or ask for feedback?? Im kicking off an email newsletter with home and garden how tos (and maybe a few insider tips on the market) and Id love to get an expert like you on my list. All it means is the people who know and like you. Handwritten Notes for Real-Estate Agents: A 2023 Complete - Audience.co It has success written all over it. are great for staying top-of-mind. We recently won a couple of awards and now looking at this, I see how I could have communicated better by thanking all of our customers. When you target through every channel like this, you are in your SOIs brain. Given that the vast majority of people in the younger generation are looking for a house to help themmake room for their pets, this is something that you may find yourself doing regularly. The next question what do you say to them? You can send this to your SOI, or your geographic farm. It's good to hear how to get it done right. Dear (Employer's Name), I want to thank you once again for speaking to me on behalf of the secretary position at (Company Name). It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. You need to take a look at the people you are connected with on social media. There are so many ways for real estate agents to generate business. Real Estate Introduction Letter To Friends! | Amazing Prospecting and It is important for you to stay connected with your real estate clients. You heard that right. If youre a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation. P151 Marketing Mastermind 01 - Marketing vs Branding Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). The main thing is not to let them forget that youre an agent and youre there to help them. Michael Montgomery of Rev Real Estate School. For example, if you get a referral from someone who is in your sphere of influence, make sure you send them a thank-you note. Thanks for shring this Yah-me. Or, if thats too much, start with posting just one status update per week with a useful story or quick tip. James Kimmons Updated on 11/20/19 First, realize that you already have a sphere of influence. I just can't do YAY ME! You have truly revolutionized my business.so here's another hurdle.thank you for the insight! Ill tell you the most effective way to reach out to your SOI is probably the least sexy way. But this mock call with Jason Shinpaugh from Placeforsale.com is a shining example of how to do it right. If youre a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that youre now an agent. The personal client letter is one of the real estate letters going to seller leads who have done a transaction with you. But how many agents actually take that advice? In real estate, being active and engaged as a friend is being active and engaged as a business owner. Introduction Letter for a Real Estate Agent - EzineArticles You made your calls and used your Realtor sphere of influence scripts. Real Estate Letter, New Year Letter, Seller Prospecting Letter, Real Estate Templates, Real Estate Marketing, Realtor Letter, Farming Letter ElevatedAgent (1,531) $5.00 Textable Christmas Card, Real Estate Client Holiday Card, Digital Holiday Card, Real Estate Marketing, Winter Card | INSTANT CANVA DOWNLOAD AgentsAssemble (482) $4.00 Youll see every single time they just as appreciative as everybody else you reach out to. This is a great way for you to expand beyond your sphere of influence, as many people are going to bring their family members and friends. There are 3 primary ways to get your name out there. It is not exactly a secret that there are hundreds of millions of people who use social media on a regular basis, such as Facebook and Twitter. It revives them as your SOI contact, and now youve set yourself up to maintain that level of communication going forward. PDF Real Estate Agent Introduction Letter Sample Pdf , (PDF) Why not get deep once in a while? Gratitude is the best way to get more of what you want. But, consider this: Agents making more than $100,000 a year told the NAR that they got nearly one-third of their business from referrals from past clients. Monitor performance of your real estate newsletter; 6 elements of a good real estate email newsletter; Free real estate newsletter templates; Real estate newsletters, whether print or electronic, can be an effective marketing tool for keeping your name top of mind with your past and current clients, your sphere of influence and your prospects. Even though you are probably used to throwing a holiday party, you do not have to wait for this time of year if you really want to impress the people who are in your sphere of influence. If you really want to make a positive impression, then you may even want to publish in these journals. Grab a notebook or excel spreadsheet and jot down all the names you can think of, including: Dont get sidetracked thinking about what youre going to say when you reach out, or why you really dont know this person that well, etc. This is actually not going to be helpful because you are not going to remember anything beyond what is on those cards. If you dont have a drip campaign set up yet, dont worry. Its a common issue, and sometimes when times are good, it doesnt feel necessary. Pay Special Attention to Those Who Matter Most 4. Howd you get into it? Your way of handling the award was so tasteful. You say, hey, shame on me, because I should have reached out to you sooner. So give your full attention to every person you meet, and remember, everybody matters. Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. This can make a significant difference in your overall reach, as more people will read your content. You can use this helpful script as you talk to seller leads, and you can also use it for emails, mailers, texts, and social media direct messages. We are going back to the basics. It would go like this. Welcome to our Marketing Mastermind series for real estate agents. Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! And whenever possible, ALWAYS post an image. emails to my SOI.. just can't do it. Based on the responses and clicks, you can narrow your phone call list down to those who engaged with your newsletter. Theyre probably going to answer the phone. Rockstar agents with up to 80% referral business all have one thing in common: an easy, workable system for nurturing and growing their SOI. Use your spreadsheet or CRM to input key details like lead source, any initial questions they might have asked, and personal tidbits like their kids or even dogs name. Out of 30+ agents in my office, I was one of only 9 to receive this honor! I'm all for sending my SOI a heartfelt card but bragging on myself is not my cup of tea. Check out these 5 practical tips for growing your sphere with social media. Here's a sample: Dear (friend, client from a former business, former boss, etc.) Listen P151 Marketing Mastermind 01 - Marketing vs . If the thought of nurturing every contact in your SOI from your babysitter to your great aunt gives you anxiety, never fear. I can see on social media that you are doing quite a bit of traveling and having a great time. Sample Real Estate Introduction Letter To Friends! Pro Tip for Instagram: Switch to the Instagram Business Profile and use the free analytics to pinpoint the posts your followers love, and post more of that. Pre-written real estate letters that save you time and money - and keep you in touch with your prospects. First, it is important to take a look at a few statistics that highlight the current housing market. Therefore, you should try to attend networking events, even if they are virtual. Try to do this for each and every person on your list. They may even have some great content ideas. (to "celebrate" a newer agent's reaching a milestone in their career in this tough market. How to Use Your Sphere of Influence to Build the Ultimate Real Estate Love it Jennifer. I stay in touch with my people, past present and to come, with a monthly newsletter and also with emails when I find something I know they'll enjoy receiving. Heres a sample: Dear (friend, client from a former business, former boss, etc.). Where you make your list will depend on where you are in your business. They provide a great way to grow your SOI and stay in contact with your existing SOI members, as well. You may be hesitant to call them because you havent called them in so long. There are so many things to consider, from finding the right properties to invest in, to building a strong team and marketing your services. If you throw a great party, you definitely want to put this to work for you. I was having trouble generating leads and converting those leads into clients. We work almost exclusively on referrals, so we always make a point of asking our great clients if they know anyone. Remember, you dont have to harass your SOI with daily sales calls. Twitter posts with visuals get up to 5x more engagement. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. Then, you used that data you collected from that marketing email to narrow your list of phone calls to make. But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. But, as I always say - with ANY prospecting technique - if it doesn't feel right to you - DON'T do it!!! Excellent blog and I'm going to share it with some new agents in my office! ), And lets face it. You type in their home search criteria and then enter their contact info. These could be people who know a lot of homeowners, such as roofers or maintenance pros, they could be the heads of your kids PTA, or even just the natural extroverts in your friend and family circles. This way, youll be able to: I really think youll find this customer service tool useful since most of my clients already do. This raving fan then tells their close connections about you which in turn builds your sphere of influence. When one of your neighbors puts their home up for sale, youll immediately get an email with all the listing information and photos of the home. Pro Tip: Star or highlight the people in your SOI who you know are the most influential ones. Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it. Now the client is expecting Jasons call and will be much more likely to have a referral ready. They also might get your name introduced to new people, because some of those letters contain the kind of information that people enjoy sharing over coffee or cocktails. Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. coaching programs is right for you? 5 simple scripts to reconnect with your sphere Staying in touch with your sphere of influence is the foundation of building and maintaining your business. Cary Property Pros Premier Real Estate, MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY, Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA, Selling Soulfully with Jennifer Allan-Hagedorn, Newsletters - the Difference Between "Meaningful" and "Interesting", More Referrals: Strategies & Tips on Getting More Referrals, Political Pontificating on Facebook - Yea or Nay (, Real Estate The Old Fashioned Way - Life Before Fa, Real Estate the Old Fashioned Way - Face2Face Cont. Isn't that the epitome of pitchy, pushy or even ho-hum (after all - who cares about ME?). Its our nature to judge one another and decide how much trust to afford each and every other human we meet. If you know anyone whos thinking of moving any time soon, would you just keep us in mind? Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Youre someone I always think of whenever I see killer landscaping and the house I showed yesterday had a jaw-dropping garden! Add your signature and contact information including your location. He recommends using MLS auto-prospecting to send relevant listings for potential sellers in your SOI to help them track the pulse of the market and see what comparable properties are selling for. For example, you may want to host a simple summertime cookout. Pro Tip for Twitter: Always post local content with relevant local hashtags. "It's an honor being nominated" - last year when I was among Inman's 100 Most Influential. D. Verye good information here for all. How do you write a client letter to your sphere of influence and past clients? Just pick up the phone. (Honestly, this ones worth a watch!). Ask them about the dog. Reach out to some of your past clients from the last two or three years, depending on how much business you do. It posts your ad and provides a messenger link for the recipients so they can message you directly.
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