(4 Hours). Considers a wide range of cultural practices, texts, and artifacts, including popular culture (television shows, movies, and video games); social media and online content; as well as organizational communication (press releases) and interpersonal interactions (conversations between romantic partners). Offers students an opportunity to gain an integrated understanding of their different roles as professionals, advocates, and consumers and to improve their ability to find and use expert sources of information; assess competing media claims and narratives; write persuasive essays, analyses, and commentaries; and author evidence-based research papers. As representations of the past are used as instruments of power, it is important to study the roles of various communicative practices in constructing, negotiating, and revising public memories. (4 Hours). Features both an academic approach to writing in the field of rhetoric and a practical approach to writing persuasively for general audiences. Covers major theories and methodological approaches in communication studies and situates communication within larger social, political, and economic institutions. These include Nuremberg (the site of the Nazi Party rallies and Leni Riefenstahls infamous Triumph of the Will), Berlin (Hitlers Germania and Riefenstahls Olympia"), and Wannsee (the site of the Wannsee conference). Counts as MKTG2201 for business minors only. Focuses on developing student skill in analyzing the customer and business environment and using that analysis to build an effective marketing strategy. Through partnerships with University Advancement, Alumni Relations, and Global Experience networks and marketing functions, this committee aims to: . Persuasion and Rhetoric. Introduces informationcentric methods that help to choose which customer markets are worth pursuing; that identify what benefits would be most attractive to offer these customers; and that develop, communicate, and deliver products and services that provide value to both customers and organizations. Provides an overview of the role of marketing in business and society. Focuses on the role marketing plays in attracting fans and sponsors and communicating effectively with the public. Your organization is going to spend millions on a new marketing or strategic initiative, but how will you know if it is working? Discusses market-based pricing strategies, sales efforts, distribution, and communication in the context of enhancing the firms product position in the marketplace. The concentration aims to prepare students with the knowledge and skills to pursue careers in a broad range of professional settings including, but not limited to, digital marketing management, social media marketing, marketing analysis, data analysis, marketing consulting, UX design, content strategy, consumer insights analysis, sales management, and product and brand management. (4 Hours). NSU is where success begins. Full-Time. (4 Hours). (4 Hours). Introduction to Marketing in a Global Context. Applies network science theories and methods to understand the connectivity and complexity in the world around us on different scales, ranging from small groups to whole societies. (3 Hours). (3 Hours). Political Communication. This course incorporates materials from communication, psychology, anthropology, and sociology. Taught in London. MKTG6200. (4 Hours). (4 Hours). Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. Online Communities. Communication in a Digital Age. Topics may include product innovation, market identification and segmentation, customer valuation, media attribution models, and assessment of digital and social media. (4 Hours). Attribute(s): NUpath Integration Experience, COMM6102. Internal Number: 3919608. Explores demographic, lifestyle, social, and cultural trends and their impact on consumer attitudes, motivations, and behavior. Students visit the two key locations connected to human rights communication: The Hague (home of the International Criminal Court and the International Criminal Tribunal for the former Yugoslavia) and Brussels (the unofficial European capital). MKTG6218. COMM2650. (4 Hours). Exposes students to contemporary perspectives on rhetorical theory and its use in society. The Baccalaureate, Master's and Doctor of Nursing Practice programs at Northeastern University School of Nursing are accredited by the Commission on Collegiate Nursing Education, 655 K Street, NW, Suite 750, Washington, DC 20001, 202-887-6791 Overview Admission requirements Curriculum Scholarly project FAQs CONTACT INFORMATION Emergency Information Students are expected to apply statistical concepts and have the opportunity to use SPSS, Python, and/or R for analyzing marketing data sets. COMM2200. Course content may vary from term to term. For example, students may study the classical foundations of communication and contemporary political discourse in Athens or British history and documentary film production in London. Attribute(s): NUpath Difference/Diversity, NUpath Writing Intensive, COMM3306. International Communication Abroad. Brand and Advertising Management. MKTG2202. New Product Development. Sex, Relationships, and Communication. Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. Provides an overview of the major qualitative and quantitative marketing research methodologies available to marketing managers. Situates these forms as central to the production of official discourses of citizenship, belonging, and nationalism, as well as the construction of identities. Focuses on developing and executing sales. Northeastern University (NU or NEU) is a private research university with its main campus in Boston.Established in 1898, the university offers undergraduate and graduate programs on its main campus as well as satellite campuses in Charlotte, North Carolina; Seattle, Washington; San Jose, California; Oakland, California; Portland, Maine; and Toronto and Vancouver in Canada. Managing Customer Engagement in a Service World. Personalize your path. Explores the ongoing evolution of legal protections for personal data; maps how new digital technologies offer both the prospect of enhanced privacy protections and radical new forms of surveillance that infringe on privacy; traces how much of our contemporary economy thrives on the witting and unwitting exchange of personal data; and sketches changing popular attitudes toward privacy. COMM3615. 617.373.2000 Rachel Mamone | Communications Specialist. (4 Hours). MKTG6287. Attribute(s): NUpath Interpreting Culture, NUpath Writing Intensive, COMM3415. Offers students an opportunity to learn about different definitions of communication, technology, and society; examine the values and assumptions of social actors who build communication technologies across various cultures and countries; and gain insights into how communication technologies are interpreted, resisted, and remade through ever-shifting institutional and interpersonal social dynamics. (4 Hours). Every proposal requires a detailed outline of the objectives and plan of study and must be accompanied by a supporting statement from the supervising faculty member under whose direction the study takes place. Offers students an opportunity to learn how to distinguish between an incident and crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. Class Schedule: Monday-Friday. (4 Hours). (1 Hour). Dan Mabery | Vice President for University Relations. Attribute(s): NUpath Interpreting Culture, COMM1225. Offers students an opportunity to develop their presentational skills in a variety of settings and realistic business tasks. (4 Hours). COMM1511. Please fill out the form below with your web request(s). Examines the producers role in story conceptualization, budget planning, preproduction, and marketing. Special Topics in Communication Studies. 360 Huntington Ave. Aletha Rodgers | Communications Project Coordinator. Offers students an opportunity to understand and articulate individual values, assumptions, and paradigms regarding sexuality and how these fit into current research and theory (as demonstrated through in-class discussions, activities, and the opinion paper assignment). Examines the latest trends in digital marketing, such as mobile marketing, and how the mobile platform can be used for branding purposes and to enhance customer relationships. Research topics can span business, politics, advocacy, entertainment, public health, the environment, and other societal sectors. 617.373.3386. Emphasizes the differences and similarities between writing content for streaming vs. broadcasting. Brian Manley | Assistant Director of Digital Platforms and Marketing. Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions, MKTG2602. Focuses on the cultural, social, and political challenges faced by global firms as they conduct market research and develop and vary marketing strategies to be successful in multiple markets internationally. Free Speech in Cyberspace. (3 Hours). Other topics include group dynamics, family, learning, personality, and emotions and their impact on the business world. Covers all aspects of field production from the preproduction process of intensive research and development of story ideas to the technical aspects of filming, lighting, sound recording, digital editing, and graphics. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Here professors know their subjects and how to get you ready for a career after you graduate. The dark side perspective acknowledges that while relationships are often a source of joy and satisfaction, they can also elicit feelings of uncertainty, frustration, and pain. 360 Huntington Ave., Boston, Massachusetts 02115 Bachelor's degree in Marketing, Communications, Business, or related field. Introduction to Marketing. Boston, MA 02115 Offers students an opportunity to develop and implement a concept test. The Northeastern University Marketing department is looking for a passionate, strategic and experienced Marketing Manager to join our growing dynamic team. - Center for Design. | Offers students an opportunity to explore systems that summarize marketing productivity and suggest steps for performance improvement in marketing strategy and tactics. Learn Global and Intercultural Communication skills while earning your way to GEO's first Digital Badge . Offers students an opportunity to analyze artifacts from recent political campaigns such as stump speeches, campaign debates, campaign advertising, and formal campaign speeches such as nomination acceptance addresses, concession and victory speeches, and inaugural addresses. Black Twitter stands as a point of entry for this course as we address questions about culture and communication, applying what we learn to better understand the dynamics of race, media, and power in the internet age. The Digital Repository Service is a secure repository system, designed to store and share scholarly, administrative, and archival materials from the Northeastern University community. Explores topics such as branding and advertising via mobile phones, online social networks and communities, technology adoption in global emerging markets, and how the Internet empowers customers and enables firms to engage in customer advocacy. COMM2550. Examines the changing and complex definition of family, and explores family interaction from a variety of theoretical perspectives. Visual Communication. (4 Hours). Studies the opportunities and challenges associated with the increasing globalization of Indian and Asian markets. Companies need to create, develop, and market new products and services continually to compete effectively in a rapidly changing environment. Creating Customer Value through Artificial Intelligence. (4 Hours). The Politeness BiasShun-Yang Lee, Rui, H., Whinston, A.MIS Quarterly2019, Joint Impact of Ethical Climate and External Work Locus of Control on Job MeaningfulnessJay Mulki, Felicia LasskJournal of Business Research2019, Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?Koen PauwelsJournal of Interactive Marketing2019, The Impact of Adding Online-to-Offline Channels on Firm's Offline and Total RevenuesKoen PauwelsJournal of Interactive Marketing2019, Big and lean is beautiful: A conceptual framework for data-based learning in marketing managementKoen PauwelsReview of Marketing Research2019, The Cannabis Industry: A Natural Laboratory for Marketing Strategy ResearchOlsen, M., Keith SmithMarketing Letters2019, Does Changing Defaults Save Lives? MKTG6294. Attribute(s): NUpath Societies/Institutions, COMM1210. Addresses performance as a cultural and communicative process that enables us to constitute our identities and our lives. (4 Hours). The Office of Marketing and Communications enhances and protects the University's institutional reputation, advances and strengthens Northeastern's brand, employs effective communication design to enhance operations and encourage University engagement, and reinforces the University's relevance in the lives of key target audiences. This role is integral in the launch of programs for all assigned colleges. 617.373.5445 [email protected] Thomas Michael. COMM3912. COMM2655. TTY 617.373.3768 Further internship details are available in the department office. (4 Hours). Covers customer performance measurement, modeling, and feedback systems managers can use to take smarter risks by assessing the marketing initiatives and forecasting profit potentials. Offers students an opportunity to study and increase their level of proficiency in group interaction and to develop skills in working with and in a variety of small groups. Explores the latest trends in technology and new media, their effect on marketing goods and services, and how to deliver value to the customer using the latest technological innovations. Students conduct their own empirical research study as a final project, which entails research design, data collection, data analysis, and a written presentation. Marketing < Northeastern University Marketing Overview Concentration Requirements Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. Reviews significant moments of oratory, assessing them in the historical context in which they occurred. Reporting to the Senior Director of Communications, Marketing, and Digital Strategy, the Communications Specialist is a member of the DMSB Communications team. Prerequisite(s): ACCT1201 with a minimum grade of D- or ACCT1202 with a minimum grade of D- or ACCT1209 with a minimum grade of D-, MKTG2209. (4 Hours). COMM1231. Offers students an opportunity to study historical documents to understand the processes of argumentation and to develop arguments by performing detailed research about contemporary issues. As part of the course, students are expected to prepare a detailed plan of study and are introduced to the co-op program and meet their academic co-op advisor. Does not require coding or algorithm development. MKTG6223. (4 Hours). Topics include problem definition, secondary research, exploratory research, experimental design, questionnaire design, sampling and recruitment, and data analysis and visualization. The first half of the course explores the ethical and structural fundamentals of argumentation, including its main theorems regarding argument schemes and critical questions, argument structures and reconstruction, and fallacies and felicity conditions of valid reasoning. 'Theory' is used in the holistic sense as the interested observation and careful scrutiny of an object. myNortheastern Opens New Window, Privacy Policy Offers students an opportunity to learn how to develop marketing dashboards, through which marketing productivity and profits can be assessed and evaluated. Students apply persuasive principles, effective question-asking strategies, and business communication topics while participating in multiple forms of interviews, including informational, persuasive, and employment contexts. Theories of Conflict and Negotiation. Production Practicum Abroad. Youth and Communication Technology. (4 Hours). Students participate in formal research training; attend weekly meetings with the faculty leads for the course; present their research; and submit a research paper at the end of the semester. Covers a proven selling process and presents compelling solutions to customers. Develops frameworks and conceptual tools for understanding the world of sports marketing and promotion in an increasingly global and interconnected world. Examines why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. Offers an opportunity to conduct introductory-level research or creative endeavors under faculty supervision. MKTG2301. Tons of great salary information on Indeed.com (3 Hours). Examines business issues associated with the entertainment industry. The Department of Chemical Engineering at Northeastern University is seeking a motivated and energetic person as the Marketing, Communications and Events Coordinator. Television Field Production. COMM4631. MKTG6234. Examines strategies for identifying, selecting, and deploying marketing technologies in organizations and communicating with information technology colleagues and vendors. Topics include the business of brands, marketing strategy, ethical and legal considerations in advertising, advertising strategy development, media planning and buying, creative development and testing, identifying and measuring success on key performance indicators, historical foundations of advertising, and whats next in the industry. Examines how to capture, manage, analyze, and apply consumer data to gain a better understanding of consumer attitudes, preferences, and thought processes with the goal of helping organizations improve customer experience. Attribute(s): NUpath Ethical Reasoning, NUpath Interpreting Culture, COMM1412. Introduces the principles and skills of effective argument. Offers a special topics course in communication studies. (4 Hours), COMM4102. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in service and goods companies, and in for-profit and nonprofit organizations. Prerequisite(s): (CS2500 with a minimum grade of D- or DS2000 with a minimum grade of D- or MKTG 2601 with a minimum grade of D- ); MKTG2602 with a minimum grade of D-, MKTG3501. Designed to prepare students for careers that demand an understanding of the intersection between the growing data-driven and technology-enabled possibilities and various ways in which they can be creatively leveraged for designing better digital products and markets. Marketing and Communications Additional Information Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. The official staff directory for the Northeastern University Howlin Huskies Skip To Main . COMM3530. Presents a theoretical and practical examination of the ways in which communication is gendered in a variety of contexts. New Product Development. COMM3445. Program Structure: 55 credits, two concentrations plus a paid corporate residency of up to 12 months. Offers advanced training in video production techniques, allowing students an opportunity to develop a deeper theoretical understanding of cohesive marketing strategies. COMM6320. The College Success Manager plans marketing strategy and tactics, collaborates with partners across the university, consults data, and navigates departmental and university processes. (4 Hours). Corliss Thompson, Ph.D. serves as special assistant to the Dean for diversity, equity and inclusion, responsible for coordination across the college, with faculty and staff who are working to address DEI issues related to the student experience, curriculum, and the workplace culture for faculty and staff. Students present proposals to an Independent Studies Committee for evaluation and approval. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. MKTG6283. Dedicated to teaching students to write scholarly arguments in the discipline of public advocacy and rhetoric and to translate that work for a general audience. (4 Hours). Applies practical skills relative to theories about collaboration and cultural production and engagement with and analyses of online cultures. Reviews some of our societys main problems and a critical view of marketing and business in todays world. The combined major between business administration and communication studies provides students with a robust overview of business and communication studies. (4 Hours). | Offers students an opportunity to develop their own media products to put their learning into real-world context. Consultation Skills. Designed to assist students in developing advanced public speaking and presentational skills for professional and leadership positions. (3 Hours). Focuses on marketing analysis and planning. Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. Our curriculum is organized around three types of experiences: core courses, concentration electives, and a final, hands-on project. Also covers issues of cultural competence in the workplace so that students can become more informed about how approaches to business and work relationships differ across cultures. Offers students the opportunity to apply a proven selling process and present compelling solutions to customers. Offers students an opportunity to obtain an in-depth understanding of the brand-building process amid radical changes in todays marketing communications platforms. Examines how meanings of youth and communication technology shift in relation to one another and to broader changes in society, culture, politics, and the economy over time. An entry-level professional with design training relevant to both print and electronic formats, the Design Associate works for the Associate Director of Design as part of a team to create brochures, proposals, event invitations . Our renowned faculty examine the myriad ways in which marketing transforms and creates relationships among organizations, individuals and societies so that all benefit. Reviews contemporary issues and concerns. If you are faculty or a current student and are interested in submitting your work to Showcase: 102 Ryder Hall Continues to discuss informal logic and modern argumentation theory, including argumentative reconstruction, argument structures, argument schemes and critical questions, as well as informal fallacies.
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